Birkenstock partners with the finest independent and national retailers in the world to provide the highest level of customer service.

When you choose a Birkenstock shoe or sandal you’re not only choosing footwear that will last for years with proper care, but you also get the reassurance that your footwear has been produced following our strict manufacturing standards, environmental practices, and use of natural, responsibly sourced materials.

All Birkenstock brand sandals and footbeds are made in Germany and the shoes and boots are made in Europe.

Counterfeits or copies are inevitably cheaply-made imitations that do not offer the same comfort, quality, or assurances of genuine Birkenstock brand products. They can be made with questionable materials in unregulated factories.


As a premium global brand, we are wildly popular around the world. Counterfeiters try to benefit from our popularity by fooling customers into purchasing fake products. We combat counterfeiting to safeguard our relationship with you and give you the best possible experience.

Check out our dedicated UGG® anti-counterfeit social media pages on Facebook and Twitter to get updates on new scams counterfeiters are using or to ask us questions.

Please check out our store locator to find an authorized retailer near you. You can also purchase authentic UGG® products on and shop our limited-time Sale at the UGG® Closet.

Counterfeit Gallery

UGG® is renowned for the luxurious comfort of twinface sheepskin and exceptional craftsmanship. Fake shoes and boots are made with dubious and inferior materials.

Please note: As we consistently update our styles and design concepts, we also modify our labels, outsoles, interior tags, and boxes. As part of these updates, many of our newer authentic UGG products may not have the registered ® trademark symbol.

Take a look at the images below to see for yourself: