Brands

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and a cross all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.

It started in 1978 when Australian surfer Brian Smith moved to Southern California with a dream. Designing a product unlike any other from his favorite material–sheepskin–the Classic Boot was born. By the mid-80s, UGG became a symbol of SoCal beach culture, gaining momentum through surf shops from San Diego to Santa Cruz. Adopted by the fashion elite and then the world, the brand has since expanded beyond the icon to design footwear, apparel, accessories, and homeware with an uncompromising attitude toward creativity, quality, and craftsmanship.